Hi everyone,

This week you will be concentrating on understanding the impact of marketing strategies.

Research (look up) the following concepts:

• Definition of marketing
• Principles of marketing
• What is Marketing Mix?
• What is Integrated Marketing Communication (IMC)?

Activity: List "slogans" you hear on the radio or see on television. Make up your own advertissement or slogan for a local tourism feature.

Have a great week!:)